Senior Analyst, Marketing Operations Campaign Builder

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary Who We Are: We’re a world-class group of innovators committed to transforming the marketing technology landscape, one game-changing capability at a time. Here at Xfinity, we manage the consumer data, audience, campaign, and digital asset platforms used to communicate with millions of customers. It’s a collaborative environment that values bold ideas and independent thinkers. Ours is an entrepreneurial, fast-growing team that strives to enable clear, timely, and relevant omni-channel consumer communications to build trust and deliver value for our customers. Because outstanding customer experience is our best product, period. We’re Looking For: The Marketing Operations team is seeking an experienced individual with a passion for creating and delivering multi-channel marketing campaigns. The ideal candidate should have experience collaborating across various stakeholders and marketing groups within a highly matrixed organizational structure. This role involves orchestrating end-to-end multi-channel customer journeys for crucial marketing and communications campaigns. Strong communication skills, meticulous attention to detail, and comfort with diving into projects are essential. The ideal candidate thrives in a fast-paced environment, adapting as needed to execute world-class marketing campaigns. As the marketing operations campaign builder, responsibilities include executing marketing efforts to acquire new customers and retain the current subscriber base. This role serves as the marketing point of contact for both employees and external vendors. The campaign builder deploys and assesses the effectiveness of marketing campaigns, tracks market trends, analyzes results, and draws conclusions to recommend improvements to marketing strategies and tactics. Additionally, the campaign builder should focus on continuous development and optimization of processes and procedures to enhance departmental efficiencies. Job Description What You’ll Do: Reporting directly to the Sr Manager of Campaign Operations, you will build and execute on multi-channel marketing initiatives Support AI/ML and marketing initiatives by building multi-channel campaigns across channels such as email, direct mail, sms using Adobe Campaign Classic and Adobe Experience Platform – working within the tools to create customer and prospect journeys Work across multiple teams at HQ and various stakeholders to gather campaign requirements, build journeys, monitor results, and continuously optimize campaign Serve as a resource for campaign operations build functions and data accuracy across HQ Using Adobe Campaign, develop trigger-based campaigns or ad-hoc campaigns as needed in support of fast moving AI/ML and marketing initiatives Work with audience team to create audiences and segments within Adobe Experience Platform to support the marketing campaigns Partner closely with analytics/reporting, testing, and marketing teams to drive performance of all marketing campaigns Leverage knowledge of segmentation, testing, predictive analytics, and business intelligence to improve campaign performance and optimize results Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. What You’ll Need: Education and Experience: - Bachelor’s Degree or equivalent is ideal - 4+ years hands-on experience building and managing campaigns with Adobe Campaign Classic, or a similar role Experience working with or understanding of SQL and relational databases is helpful to the success of this role Quickly understands and able to articulate complex systems and processes to non-technical partners Must have knowledge of audience and segmentation building in a CDP platform, preferably with Adobe Experience Platform Fluency with Adobe products required, in-depth experience with Oracle-Responsys campaign management is also an added benefit, either or both utilized to create trigger-based campaigns. Attention to detail with strong project management skills, delivering on time Understanding of campaign performance drivers and experience optimizing Demonstrated track record of building and optimizing cross-channel customer and prospect journeys Creative problem solver, shows perseverance when presented with barriers Must be approachable and a strong team player Self-starter, works well under pressure and tight deadlines Strong technical, written and communication skills are a must Proven ability to communicate and build cross functional relationships. #EBICareers Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 5-7 Years Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.