Manager, Enterprise Tech Alliances Marketing

Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services. Job Summary We are seeking an experienced and entrepreneurial Enterprise Tech Alliances Marketing Manager to join our growing team. The ideal candidate will play a crucial role in developing and executing strategic marketing initiatives that drive awareness, engagement, and revenue through partnerships and alliances within the B2B technology ecosystem. We know technology alliances and partnerships are a critical ingredient to our enterprise & vertical go-to-market approach, and this role will be an integral member of our go-to-market success. Job Description Core Responsibilities: Alliance Strategy and Management: Develop and execute a comprehensive marketing strategy for technology alliances, aligning with overall business objectives. Build relationships with tech partners to drive awareness and growth across joint priority segments and customers. Collaborate with Solutions Marketing to prioritize roadmap initiatives, and identify and evaluate potential technology partners to enhance our go-to-market efforts. Collaborate with cross-functional teams such as sales, divisions, enablement, indirect marketing and field marketing leaders to establish and maintain strong relationships with key technology partners. Campaign Management: Plan, propose and get buy in for joint marketing campaigns and activities with current tech alliance partners as well as potential partners. Execute joint marketing campaigns with technology partners and growth marketing team to drive lead generation, pipeline generation, customer acquisition, and brand awareness. Monitor and analyze campaign performance metrics, providing regular reports and insights for continuous improvement. Event Coordination: Coordinate with our high touch demand generation and field marketing teams on key industry events, conferences, and trade shows to promote technology alliances and strengthen partner relationships. Organize and host webinars or virtual events to showcase joint solutions and engage target audiences. Cross-Functional Collaboration: Work closely with product marketing, sales, and marketing teams to ensure alignment of messaging and goals across all functions. Collaborate with sales teams to enable them with the necessary tools and resources to effectively promote technology partnerships. Market Research and Analysis: Stay abreast of industry trends, competitor activities, and market dynamics related to technology alliances. Conduct market research to identify new opportunities for partnerships and strategic collaborations. Other: Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience in B2B marketing, preferably in enterprise technology. Strong understanding of alliance marketing strategies and tactics. Excellent written and verbal communication skills. Ability to think strategically and execute tactically. Experience with marketing automation tools and analytics platforms. Demonstrated ability to manage multiple projects simultaneously. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 5-7 Years Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.